When you are running down the supermarket aisle, the options can be daunting. On one hand, you see name-brand products, with their eye-catching packaging and prominent commercials. On the other hand, there are store-brand items, which are often more affordable but less familiar. Choosing store brands can be a smart way to save money without losing quality.
Private label products are manufactured by outside manufacturers, but sold under the retailer’s name. Often, these products are very similar to name-brand versions. The main difference? Private label options don’t include the high costs of advertising that national brands build into the price.
Many people think that cheaper products are lower quality, but blind taste tests have shown that customers frequently can’t tell the difference generic brands and name brands. In particular when it comes to basic pantry staples like sugar, the product is virtually the same.
In the case of medicines, the core ingredients are monitored and must comply with the same safety rules, so whether Store brands vs name brands you’re buying name-brand pain relievers or store-brand versions, you’re receiving a similar product at a lower price.
In other categories like toiletries, it may seem more hesitant to switch to generics, but it’s often worth it. In case a product isn’t quite right, the money saved can add up over time. Many retailers even offer return policies on their private-label items, eliminating the risk to try.
The key is that you don’t have to go all-in at once. Swap out a few items at first—like baking ingredients, household items, or snacks. Over time, you may be surprised how much you’ve cut from your budget. By being open to private labels, you can make a big difference in your household budget without feeling like you’re sacrificing quality.